In marketing, a landing page is the page a visitor lands on after clicking through an email link, promotional link, or digital ads from Google, Bing, YouTube, and similar places on the web.
Contrary to homepages and other web pages, they showcase multiple offers and are created for a browsing experience. A landing page is a standalone page focused on one goal and disconnected from a website’s navigation. The page is created for the sole purpose of convincing a visitor to act—to sign up for a free trial, buy a product, download a whitepaper, or whatever else the campaign goal is.
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